Every morning, I show up where you are
Wherever you start your morning, that's where you'll find me.
Hopkins <brief@hopkinsagent.com>
Tuesday Growth Brief
Morning.
Open rates are down 22% against your 30-day average. You've sent four statement-style subjects in a row. Your audience responds about 12 points better to questions. Last question subject was three weeks ago.
I'd test a question subject on Thursday's send. If it bounces back like I expect, I'll track it and update you next week. Your call.
This is what you're hiring me for
You tell me what winning looks like. I take it from there.
I start with your north star
Tell me your north star metric. I connect to every platform that touches it: analytics, SEO, email, CRM, ads. Then I watch all of it, all the time.
I figure out what actually matters
When something moves, I figure out why and what it costs you before I say anything.
I act, or ask you first
You set my autonomy per area upfront. Some things I handle. Others I bring to you with a clear recommendation and wait for your call.
I get sharper every cycle
Every action I take, I measure. The longer we work together, the sharper I get. I learn your business, not run generic playbooks.
You decide how much I do on my own
Set it per area. Change it any time.
Notify me
I watch and analyse everything, then tell you what I found. Every decision stays with you. Nothing happens without your say.
Ask first
I find the issue, form a recommendation, and bring it to you for approval before I touch anything. You stay in the loop on every move.
Handle it
I detect, decide, and act. You get a brief on what I did and why. Best for high-frequency, lower-stakes decisions.
Everything I have eyes on
I watch all of these. All the time.
Let's get to work.
Hook me up to your growth stack. I'll turn in your first brief tomorrow morning.